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Over the past few days, I’ve been digging into the code of this website. I’m not a coder, but I know that there’s a difference between good code and bad code.

Both may get to the same result, but in different ways.

And you sure don’t want to have the bad code on your site. (We’re still working on that)

To make sure you have effective, tight and economic code, developers run tests.

I run tests, too, on the loglines I read.

I test them for CHARACTER, EVENT and ACTION. If you don’t know what I mean, you should look it up.

But to make things really simple for you, I have developed a core structure logline formula. It’s not the type of thing you will pitch verbally, but if you want to work fast and smart, this is how you start.

In the sidebar of this site you will find a link to the webinar where I explain the formula. I highly recommend you check it out. It’s free.

Happy Loglining!



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