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Let me tell you the story behind Logline It – in a nutshell.

About five years ago, I came up with the idea of registering the (Italian) domain name “”, simply because it was pretty cool. At the time, I had no idea what to do with it. I had also signed up for an annual membership of the WordPress theme developer Elegant Themes.

One bright Sydney morning, I saw this theme on the Elegant Themes website, and I put two and two together.

It took me all of 2 yours to set up the site, and invite you all to start posting loglines. We had 1,000 loglines within the year, and a few weeks ago we celebrated the three thousandth logline!

Why am I telling you this story?

Building WordPress sites has long been a hobby for me (I know … weird), and I have helped a few other creatives in the setting up of their portfolio website. Students and clients have asked me frequently to share the tricks of setting up a portfolio site for themselves.

Finally, in few days, I’m hosting a webinar that will explain how you can quickly set up your own, professional website. I will give you the 4 steps, and if you pay attention, you could have your own website up and running by the end of the 45mins webinar.

Register here. It’s free.

If you are a creative writer, I believe you should have a site that showcases your work. If you want to earn money from copywriting, technical writing or any other related service, a website is great tool to market yourself.

Lack of time or money are no excuses. Set up your own professional portfolio website, and get writing!

Hoping to see you on the webinar soon.



1 Comment on this article

  • SSalvatore August 9, 2016

    Hi Karel, I love

    Did you make a recording of the webinar on building a WordPress site?


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